"Working with Replenit has been a game-changer for our retention strategy. The setup was incredibly smooth no tech lift required and their team truly understood our challenges from day one. We’re now able to engage customers at the right moment with personalized, automated flows that fit seamlessly into our CRM channels. What impressed me most is how proactive and strategic the Replenit team has been throughout the entire journey."
Hannah van den Berg
Sr. CRM Marketer
From Zero to 6.3% Revenue Share: IBOOD’s 54-Day Retention Turnaround
iBOOD, one of Europe’s top daily deal platforms, wasn’t built for retention but Replenit changed that. In just 54 days, Replenit’s AI-powered engine delivered a 16.6x ROI and made replenishment iBOOD’s #1 automation flow by revenue, accounting for 6.3% of total channel sales. With zero engineering effort, no product feed, and full compatibility with their existing CRM stack, iBOOD automated personalized reminders that uncovered over 100 high-value SKUs previously overlooked boosting AOV by 27.77% and driving measurable increases in CLTV.
Replenishment AI
Channels
Email, App Push, Web Push
Industry
Multi-category eCommerce
Platform
Before Replenishment AI
When AI Took the Wheel
The Challenge: Retention in a Rapid-Fire Deal Model
iBOOD’s unique structure posed serious challenges to traditional lifecycle marketing:
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No static product feed
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No recurring inventory
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No product availability guarantees
The big question:
Can you drive predictable, repeatable revenue in a model built for discovery and flash sale purchases?
The Solution: Behavior, Not Catalogs. Powered by Replenit.
Replenit partnered with iBOOD to bring retention intelligence to a non-retention model.Rather than relying on static product data, Replenit’s AI analyzes customer behavior to answer:
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What to offer next?
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When is the optimal time?
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Through which channel?
Works with iBOOD’s existing email, push, and web stack, Zero CRM or engineering lift
Results in 54 Days From Transactions to Retention
- #1 revenue-driving automation across all marketing flows
- 16.6x ROI from personalized engagement
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+27% AOV increase from Replenit-powered flows
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100+ SKUs flagged as repeat-worthy many previously ignored
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Clear uplift in purchase frequency and customer lifetime value (CLTV)
Strategic Shift From Automation to Intelligence
Replenit didn’t just power campaigns, it became iBOOD’s core intelligence layer. It shifted their mindset from CRM execution to strategic retail marketing, where replenishment data now guides product, deal, and lifecycle decisions.
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Prioritize high-CLTV deals, not just high-margin ones
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Negotiate better with suppliers using real lifecycle data
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Plan sourcing based on repeat potential
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Align marketing with product usage patterns
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Enable smarter decisions across commercial, CRM, and category teams
What’s Next?
Replenit will now power iBOOD’s retention efforts across five new countries: Belgium, Germany, Poland, France, and Austria. As the rollout expands, iBOOD is evolving its campaign strategy moving beyond flash sales to support products with demonstrated repeat behavior. This shift allows iBOOD to engage customers based on actual purchase patterns, not just promotional timing. With Replenit, repeat revenue becomes predictable, even in markets previously driven solely by urgency.
From Inbox to Lock Screen: AI-Timed Replenishment That Converts.
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AI predicts the perfect time to remind each customer, no manual rules needed
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Covers all your products and customers no limits, no guesswork
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Dynamic product details auto-filled: name, price, image ready to convert
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Group replenishment: combine multiple items in one seamless reminder
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Runs on autopilot no campaigns to build, no spreadsheets to update
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Product Grouping
Multiple Replenishable Product Grouping
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Dynamic Product Name
Dynamically Added Product Name For Each Replenishment
3
Product Price
Dynamically Added Product Picture For Each SKU
4
CTA
Dynamically Added CTA To Complete The Purchase
5
Web Push
Web Push With All Dynamic Attributes
6
App Push
App Push With All Dynamic Attributes And Dynamic Product Picture
Executive Summary
From Flash Sales to Lifecycle Revenue: iBOOD’s Strategic Shift
iBOOD partnered with Replenit to move beyond flash-sale promotions and build a retention engine powered by behavioral data. In just 54 days, Replenit became iBOOD’s #1 revenue-driving automation, delivering a 16.6x ROI with no added tech effort. Following this success, iBOOD is expanding Replenit into five new countries Belgium, Germany, Poland, France, and Austria while shifting its strategy to engage repeat buyers beyond limited-time deals. The next phase includes launching cross-sell intelligence to drive deeper customer value and long-term growth.
Testimonial
“Working with Replenit has been a game-changer for our retention strategy. The setup was incredibly smooth no tech lift required and their team truly understood our challenges from day one. We’re now able to engage customers at the right moment with personalized, automated flows that fit seamlessly into our CRM channels. What impressed me most is how proactive and strategic the Replenit team has been throughout the entire journey.”
Hannah van den Berg, Sr. CRM Marketer
What Brands Are Seeing with Replenit
Let’s Unlock Your Repeat Revenue
Whether you’re just exploring or ready to scale retention with AI we’d love to show you what Replenit can do to increase customer retention and drive repeat purchases.
